U.K. hip-hop newcomer Speech Debelle, winner of the 2009 Barclaycard Mercury Prize, has been in the studio with Adele and Duffy co-writer Eg White ahead of her debut U.S. dates next month.

Her debut set "Speech Therapy" (Big Dada/Ninja Tune) was awarded the prize on Sept. 8 and the label has just rolled out a £30,000 ($49,200) marketing push for the album to capitalize on the victory, with TV advertising, billboards, press and Web advertising.

Ninja Tune managing director Peter Quicke has targeted 50,000-plus U.K. sales by Christmas. He describes Speech Debelle as a "talented and unique" artist and says there may be new material available for release this year.

Speech Debelle is helping the sales drive for her debut with a range of TV and radio appearances and press interviews, but she is also working hard on her follow-up album.

The studio session with Eg White happened the week after she won the Mercury, which recognizes the best U.K or Irish album of the past year. Indeed, during the victory press conference Eg White was someone Speech Debelle identified as a songwriter she would like to work with in the future.

"I was kind of in talks with him before that, after that [the Mercury] he said 'okay lets do it,'" she tells Billboard.biz. "It is probably for my next album."

The album is set to appear in spring or the fall of 2010 and she is planning to return to Australia to record with co-producer Wayne Lotek.

"Yeah I'm probably going to do that in December, just because I really want to do it with Wayne in Australia and that's their summer," she adds.

Kanye West and Jay-Z have both been mentioned as potential collaborators, with Quicke suggesting that her "persistence and charm" can make it happen.

The debut album entered the Official Charts Co's U.K. albums chart at No. 65 following the Mercury, with total sales of 5,600 since June up to Sept. 13. It has since dropped out of the chart although the marketing activity is likely to lift sales, and Quicke reports that mass merchant Asda has just come on board to stock the album.

"Speech Therapy" was released in the U.S. on Sept. 1 following a new agreement between Redeye Distribution and Ninja Tune. U.S. dates booked by the Windish Agency begin Oct. 21 and include an appearance at the CMJ Music Marathon.

Speech Debelle is also working on her own label plans. "It could be a partnership with Big Dada, it could be with someone else," she says. "I'm talking to people and seeing what's kind of the best deal."

She adds, "A lot of labels now want a complete 360 deal because sales are not doing as well as they used to, but for me 360 isn't good, it means that you get a piece of everything I do. But luckily I've got the bargaining power at the moment so I can try and get the best deal."

For her own recordings, Speech Debelle has a three-album contract without any 360-degree element with Big Dada/Ninja Tune, and she says the U.K. indie has given her artistic freedom.

"They are confident in me and it's great because there are so many labels that wouldn't allow me to do that," she says.