Earlier this year, Televisa Networks named Victor Manuel Moreno Valadez executive producer of its regional Mexican music and lifestyle channel Bandamax. The 23-year Televisa veteran spoke with Billboard ahead of his scheduled appearance as a panelist at Billboard's Regional Mexican Music Summit Oct. 9.

How do you decide what videos to program on Bandamax?

People call and make requests. Often what happens is that there are enormous fan clubs that call. We use instruments that give us measurements of TV and radio [ratings]. We analyze charts, but [sometimes] something on the Billboard charts doesn't exist as a videoclip. Jenni Rivera has a song right now on the charts called "Ovarios." But there's no video for it, so we have to adjust to what videos do exist because that's what we can show.

To read Valadez's thoughts on further investment in regional Mexican videos and YouTube click here.