The times they are a-changin', and Bob Dylan's surprise decision to release his first Christmas album next month now comes with a banking tie-in that would have been unimaginable during the singer's 1960s protest years.

Citibank said that "Christmas In The Heart" will be available for download to 13 million customers enrolled in the company's rewards program, during the week before it hits stores on Oct. 13.

Nancy Gordon, EVP of Citibank's rewards program, said she expects the album will have "high appeal" to customers, who mainly get points by using their credit or debit cards. The CD will not be sold in branches of the Citigroup Inc unit.

Dylan, 68, will donate his proceeds from the Columbia Records release to charities that feed the needy.