-- At Billboard’s Mobile Entertainment Live conference earlier this month, EMI senior VP of digital marketing Syd Schwartz hinted at an upcoming iPhone app from a band he declined to name. Mystery solved. It’s Alice In Chains, and the app “Black Gives Way to Blue” comes out Oct. 27. As Schwartz promised during his keynote, the app features full streaming of three songs from the new album, two music videos, and host of hidden content that fans will discover only by interacting with the various features.

-- Mobile service provider SendMe Mobile has landed its final major label licensing deal with Sony Music Entertainment now on board. The service will offer ringtones, videos and wallpaper images of the labels catalog.

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