The Vevo music video joint venture between Universal Music Group and Sony Music Entertainment has landed AT&T as one of its first advertising partners.

Precisely how AT&T will integrate its branding into Vevo’s services won’t be clear until the service launches later this year, but the company said it will involved multiple platforms.

In other music video news, video search engine Blinkx launched a dedicated search engine for music. The service covers more than 33,000 hours of music videos from more than 10,000 artists.