Take That is to inaugurate the newly restored cinema facilities at HMV Hammersmith Apollo on Nov. 18, when the historic London venue hosts the world premiere of "Take That Present: The Circus Live" - a DVD document of the band's record-breaking 2009 Circus tour.

The Polydor-signed band will be personally appearing to introduce the film preview, which marks the first time in 25 years that the grade II listed building will host a cinema screening.

In January, HMV spent £18.2 million to buy a half-share in a group of live music venues including the Apollo in Hammersmith, West London, which is operated by Mean Fiddler Group (an HMV and Mama Group joint venture).

Having restored the venue's screen facilities in partnership with Curzon Artificial Eye, the independent film distributors and cinema operators, HMV plans to stage regular screenings at the venue, including film premieres incorporating live music performance.

"We're absolutely thrilled that Take That will be the very first artists to use the restored cinema screen facility at the HMV Hammersmith Apollo to premiere their fantastic double live DVD of The Circus Live," said HMV CEO Simon Fox in a statement.

"Aside from its already outstanding live music gigs and comedy shows, the HMV Hammersmith Apollo will become an ideal venue for major screenings and premieres, and will be the ultimate destination for any rock or music films," he added.

HMV's first boutique cinema - the hmvcurzon cinema, located in Wimbledon, south London - opened in October (Billboard.biz, Oct. 21).