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-- Unlike most ad-supported sites, the upcoming Guvera will offer downloads and streams. And its take on advertising in unique: it plans to align itself with specific brands and let the brands sponsor certain types of music. So, a brand will pay for a customer. Three dollars per customers could mean the customer gets one or two downloads and 20 or 30 streams, said Claes Loberg, CEO of the company. (Because of the download-stream combination and close affiliation with specific brands, Guvera appears to be more along the lines of RCRD LBL than Spotify.) Universal Music Group is already on board, and Guvera will have another announcement next week. Loberg explained how he sees current ad models: “The music industry have been trying to get advertisers to pay for content but the ad model they’re using is based on TV advertising. That works when you run an ad model where you control the stream and advertisers can disrupt that stream. But in an interactive world where you can get past ads, any concept based on disruption or banner ads where you’re distracting people doesn’t work.” (Music Ally)

-- Mewbox is the first online download store for the Android mobile phone. This company’s director has big aspirations: “We're the same price as iTunes. We're not competing with Apple in price but in user experience. On iTunes, it's very cold. It's all up on the shelves like in Kwik Save and there's no love in it. First we have a friendly UI with a frame that draws you in, we have a blog written by people who actually work at Mewbox and we'll be adding loads of related media from free tracks and free gig tickets to album reviews and much more.” (Pocket-lint)

-- A report at CNET says EMI is nearing a deal with Vevo, the upcoming music video site founded by Universal Music Group and powered by YouTube. An EMI spokesperson confirmed the company is in discussions. Vevo would be a better product upon launch if it had three major music groups rather than two. Sony Music has already signed on to Vevo, which will launch on Tuesday (Dec. 8). While Warner Music Group has not joined up with Vevo, it is a few months into a revenue share deal with YouTube. In the unique arrangement, WMG will sell ads around its videos and share a portion of the revenue with YouTube. The majors’ different approaches to video streaming could make for an interesting couple of years. EMI appears content to place its videos in multiple locations – some of its videos are now featured at Hulu in addition to YouTube – while WMG is focusing on YouTube. On the other end of the control spectrum, UMG’s strategy is to host its videos only at Vevo and build it into a popular destination. (CNET)

-- SXSW has released the first group of music panels for 2010. One good one should be “Music in the Cloud,” moderated by Lala CEO Geoff Ralston. As should “Sustainable Ad-Funded Music Is Not a Pipe Dream,” moderated by We7 senior VP Clive Gardiner. There are a couple panels that relate to physical product that look good: “It’s So Big! Packaging Design from CDs to Vinyl to Merchandise” and “How to Make Money with Vinyl.” (SXSW)

-- 20 questions with Guy Hands, head of EMI owner Terra Firma. “What’s on your iPod?" "Katy Perry, the Beatles, Coldplay, Joy Division, Lily Allen, Queen, Meat Loaf, The Stranglers, The Sex Pistols, The Sixteen, Cavalleria Rusticana and Philip Glass and The Enid.” Notice all the EMI artists. And the one punk band with a song titled “EMI.” (Financial Times)

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