The switch flipped on the much-hyped online music video service Vevo Dec. 9 at a grand party in New York. Below, step-by-step look at how the Vevo plans developed over the past year.

Analysis: On First Look, Vevo's Three Problems
Online music video service Vevo "launched" Tuesday night with a party in New York, but the service clearly could not handle the traffic when it first went live.
Dec 09, 2009 - BillboardBiz - By Glenn Peoples, Nashville

The Vevo Bash: Photos From The Launch Party
The switch flipped on the much-hyped online music video service Vevo last night at a grand event in New York.
Dec 09, 2009 - BillboardBiz - By Billboard staff

Analysis: On First Look, Vevo's Three Problems
Online music video service Vevo "launched" Tuesday night with a party in New York, but the service clearly could not handle the traffic when it first went live.
Dec 09, 2009 - BillboardBiz - By Glenn Peoples, Nashville

Analysis: Where's Warner?
Early visitors to Vevo may notice that Warner Music Group is not part the video site's catalog upon launch, which has led industry watchers to this: Why is WMG the one party not involved, or slow to be involved, with deals like this?
Dec 09, 2009 - BillboardBiz - By Glenn Peoples, Nashville

Billboard.biz Q&A: Vevo CEO Rio Caraeff
On the eve of Tuesday's launch of online music video service Vevo, company CEO Rio Caraeff sat with Billboard to discuss the year-long effort behind the creation of the initiative.
Dec 08, 2009 - BillboardBiz - By Antony Bruno, Denver

Analysis: Vevo Is A Necessary Experiment For Majors
Tuesday's launch of Vevo is a necessary experiment for major labels aiming to take a more direct role in charting their digital destiny.
Dec 07, 2009 - BillboardBiz - By Glenn Peoples, Nashville

EMI Joins Vevo
A day before the online music video service is scheduled to go live, Vevo locked in its third major label licensing deal with EMI Music.
Dec 07, 2009 - BillboardBiz - By Antony Bruno, Denver

Vevo Adds CBS Content In New Agreement
In advance of its Dec. 8 scheduled launch date, the Vevo music video service struck a content partnership deal with CBS Interactive Music Group.
Dec 03, 2009 - BillboardBiz - By Antony Bruno, Denver

Analysis: Hulu, Vevo And The Rise Of Streaming Video
While talk about free, ad-supported music streaming sites dominated the tech and music industries in 2009, who would have thought that ad-supported video streaming sites would finish the year with more optimism?
Nov 19, 2009 - BillboardBiz - By Glenn Peoples, Nashville

Vevo Launch Date Set
Vevo, the music video joint venture between Universal Music Group and Sony Music Entertainment, is set to launch on Tuesday, Dec 8.
Nov 18, 2009 - BillboardBiz - By Antony Bruno, Denver

Vevo Links With AT&T
The Vevo music video joint venture between Universal Music Group and Sony Music Entertainment has landed AT&T as one of its first advertising partners.
Oct 27, 2009 - BillboardBiz - By Antony Bruno, Denver

Fully Loaded Clip
In just five short years, music videos have gone from a marketing and promotional expense for record labels to the linchpin of their strategy to profit from online advertising.
Oct 24, 2009 - BillboardMagazine - By Antony Bruno, Denver

Business Matters: Ticketmaster, Vevo, Robbie Williams
Ticketmaster CEO Irving Azoff discusses the proposed merger with Live Nation; a look at Robbie Williams' struggle to connect with fans and the "panic" that is setting in at Virgin Records; Vevo received an investment from Abu Dhabi Media Company, and more.
Oct 19, 2009 - BillboardBiz - By Glenn Peoples, Nashville

Music Biz Eyes Web Ads
The shift in strategy, sources said, should result in a boost of online music-video ad spending in the next three years of between $100 million to $500 million across the music business.
Oct 12, 2009 - BillboardBiz - By Steve McClellan, Adweek

Report: WMG, YouTube Reach Agreement
Warner Music Group and YouTube reportedly have resolved their licensing dispute, and WMG's catalog will soon reappear on the online video streaming site soon.
Sep 25, 2009 - BillboardBiz - By Antony Bruno, Denver

Kohl Named Executive VP At Vevo
David Kohl has been named executive VP of sales and customer operations for Vevo.
Sep 23, 2009 - BillboardBiz - By Evan C. Jones, N.Y.

Music Label Video Site Vevo In Talks With CBS, NBC
Vevo, an online music video start-up backed by two major music labels and supported by YouTube's technology platform, is in talks with CBS Corp and NBC to license and develop shows for the Web, according to two people familiar with the talks.
Sep 01, 2009 - BillboardBiz - By Yinka Adegoke, Reuters

Business Matters: Vevo, SanDisk, Eircom, Apple
Vevo is raising capital at a $300 million valuation; SanDisk has introduced the new Sansa Clip+ MP3 player; LiveNation.com experienced a 62% year-over-year increase in unique visitors in July, and more.
Sep 01, 2009 - BillboardBiz - By Glenn Peoples, Nashville

Sony Partners With UMG For Vevo
Sony Music has joined Universal Music Group as a partner on Vevo, the new music video service which is expected to launch before the end of the year.
Jun 04, 2009 - BillboardBiz - By Antony Bruno, Denver

Q&A: YouTube's Partnerships Director Chris Maxcy
As YouTube cuts more licensing deals with entertainment companies, the video portal's partnerships director discusses its recent moves.
May 23, 2009 - BillboardMagazine - Antony Bruno

Sources: Rio Caraeff To Lead Vevo
Rio Caraeff, executive VP of UMG's eLabs, will be named president of VEVO when it launches later this year, according to sources.
May 08, 2009 - BillboardBiz - By Cortney Harding, N.Y.

The Music Industry's Hulu Plans
An online report stating that Hulu will be competing with Vevo.com, the service in development by Universal Music Group and YouTube, is inaccurate and confuses the mission of the Vevo service.
Apr 23, 2009 - BillboardBiz - By Antony Bruno, Denver

U-Tube
In a move aimed at collecting more revenue from its music video content, Universal Music Group finalized a deal with Google to create an online service called Vevo that is expected to launch before the end of the year.
Apr 18, 2009 - BillboardMagazine - By Antony Bruno, Denver

UMG, Google In Deal For Video Service
Universal Music Group and Google have finalized a deal to create a new music video service called Vevo, expected to launch before the end of the year.
Apr 09, 2009 - BillboardBiz - By Antony Bruno, Denver

UMG, YouTube Move Closer To Premium Video Partnership
The Hulu-like music video service that Universal Music Group has been developing may be close to finding a partner.
Mar 04, 2009 - BillboardBiz - By Antony Bruno, Denver