President Obama's administration continues to reassure the movie, music, television, newspaper and other creative communities that it takes seriously its responsibility to enforce laws against the piracy of intellectual content.

In a meeting today convened Tuesday at the White House by VP Joseph Biden and attended by key members of the Obama administration— including Attorney General Eric Holder, Secretary of Homeland Security Janet Napolitano, Secretary of Commerce Gary Locke, FBI Director Robert Mueller and U.S. Secret Service Director Mark Sullivan—the VP spoke about the need for a greater focus on combating intellectual property theft, reports National Music Publisher Assn. president and CEO David Israelite, who attended the meeting.

According to AP, among the new U.S. efforts will be a "reinvigorated" Justice Department task force to help prosecute counterfeiting and copyright theft, and increased enforcement by the FBI and Customs and Border Enforcement. The Commerce Department also is assisting in a new effort to prevent people from using camcorders to illegally tape movies in theaters around the world, and will push global and bilateral treaties aimed at protecting intellectual property.

Congress recently approved $30 million in funding for new FBI agents, federal prosecutors and local and state enforcement grants by cracking down on theft of movies and other intellectual property, read an AP report. The Senate this month also confirmed Victoria Espinel, a former assistant U.S. trade representative, as the government's first Intellectual Property Enforcement Coordinator.

The meeting also provided content industry leaders the chance to discuss the challenges they face from piracy and convey the role their industries play in creating U.S. jobs, as well as contributing to the culture, Israelite says. Among the content owners or their representatives attending the meeting were Mitch Bainwol, chairman and CEO of the Recording Industry Association of America; Warner Music Group CEO Edgar Bronfman; Universal Music Group president and COO Zach Horowitz; Sony Pictures Entertainment chairman and CEO Michael Lynton; chairman and CEO of Warner Bros. Entertainment Barry Meyer; Viacom chairman and CEO Philippe Dauman; NBC Universal CEO Jeffrey Zucker; Harper Collins president and CEO Brian Murray; and Daniel Glickman, chairman and CEO of the Motion Picture Association of America.

Reporting from the Associated Press is included in this story.