A handful of seasoned music industry executives have teamed up to launch Entertainment 3Sixty, a company focused on developing brand partnerships by aligning clients with live music properties.

With offices in Los Angeles and Dallas, Entertainment 3Sixty's primary objectives will be to assist clients with strategic planning, brand management, program creation, talent acquisition, and tour and festival development services. Further information can be found at the company's Web site.

The company's staff includes Lisa Bennett (president), Julie Curtis (senior VP), John Reese (CEO) and John Oakes (CIO).

Bennet brings experience in radio advertising, global marketing and sponsorships, following stints at such companies as Clear Channel Entertainment, Omnicom Corporation and Frontline Management; Curtis most recently worked at AEG Live, where she helped land sponsorships for 2008's OzzFest and Canada's Monsters of Rock; Reese is the producer of the Rockstar Taste of Chaos and the Rockstar Energy Drink Mayhem Festival; and Oakes co-founded Ding with Reese.

"We are truly excited about this venture," Reese said in a statement. "Our team is extremely forward thinking and seasoned in the industry."

Entertainment 3Sixty's clients include Atlantic Records, Roadrunner Records, John Mayer, George Strait and the Rockstar Energy Drink Uproar Festival, among others, according to a news release.

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