Veteran German singer Peter Maffay will be awarded with the ECHO lifetime achievement award at the ECHO awards ceremony on March 4 in Berlin.

The singer celebrated his 40th anniversary on stage in January this year.

"Maffay will accept the award personally at the show and perform live with an exclusive medley," said Dieter Gorny, CEO of the German trade body BVMI.

Maffay is one of Germany's most successful artists, with a record 14 No. 1 albums. He has received three ECHO awards, the Order of Merit of the Republic of Germany and many other awards.