More artists performed live at the Premios Cadena Dial Latin music gala award ceremony than ever before this year - but only two of them were from Latin America.
Despite this, the Spanish language gala was broadcast live or delayed on 1,090 radio stations in the United States and six Latin America countries. It was also transmitted live on Spain's Cadena Dial and the cadenadial.com Web site.
The Latam acts were Puerto Rico's Chayanne, a long-time favorite in Spain, and new act (for Spain), U.S.-born Mexican sisters Hanna Nicole and Ashley Grace Perez Mosa, known artistically as Ha*Ash. The other Latam artist scheduled to perform and receive a Cadena Dial prize, Guatamala's Ricardo Arjona, failed to appear.
But with global Spanish stars performing, including Alejandro Sanz and David Bisbal, plus Italian singer Eros Ramazotti and Tizziano Ferro, the live and radio audiences were not disappointed.
Organizer Cadena Dial, which is part of media holding Grupo Prisa's radio division Union Radio, has nearly 2 million listeners daily, according to media survey company EGM, making it Spain's second most popular music network. The gala was held for the fourth year running in Santa Cruz, the capital of the Canary Island of Tenerife, off west Africa.
Chayanne, Ha*Ash, Sanz and Bisbal were not perturbed by the lack of Latin presence. Chayanne, whose 2010 European tour will finish in La Laguna, Tenerife, in September, told Billboard.biz: "Latin and Spanish singers are all in the same family. Latin culture is our culture".
Ha*Ash were born in Lousiana of a Mexican mother and a U.S. father, but now live in Mexico City. Ashley said: "We are North American but we like singing Latin music - our three albums are in Spanish".
Sanz, who is nominated for a Billboard 2010 Hot Latin Song (Vocal Collaboration) award for "Looking for Paradise," which he recorded with Alicia Keys, smiled and said "some years there will be more artists [at the Dial awards] than other years. It's not a problem." Sanz himself lives in Miami.
Bisbal, whose world tour began two weeks earlier in Caracas, Venezuela, comments, "I don't think any of us [artists] here tonight feel any more or less Latin than the next artist".
Other Spanish acts that performed at the gala were Antonio Orozco, Chenoa, David deMaria, Efecto Mariposa, Mal'u, Manuel Carrasco, Rosana, Tamara, and Vanessa Martin. All received Dial awards for their contribution to Spanish language music, which are not divided into categories.
Two invited artists who sang but did not receive awards were Sara Vega and fomer La Oreja De Van Gogh singer Amaia Montero.