Name: Gina Bianchini
Title: co-founder and CEO, Ning
Panel: Digital Now, moderated by Peter Kafka, senior editor, All Things Digital. (Thurs. March 4, 11:35 a.m. – 12:20 p.m.). More info at

Fill in the blank. Money is the________.
Money is the means to the end, not the end itself.

At this moment in time, what most worries you about the music business?
I want artists to be able to make a living following their passion and their art. The relationship dynamics with fans, labels, and everyone else is fundamentally changing. Artists now need to create a culture, not just sell a song. Artists will make it through this transition, but it will take courage, openness, experimentation and hard work, as the models fundamentally change. The transition isn't going to be easy for most, but the rewards for those who make it through will be immediate global reach, many different revenue streams, and full creative control.

What most encourages you?
I think when we get to the other side of this transition - when artists can follow their dreams with a different relationship dynamic with fans as patrons, as critics, as fervent supporters - things are going to be really, really interesting.

What's the last album you bought?
I buy songs on iTunes, however, I did buy an album on iTunes recently: Aziz Ansari's Intimate Moments for a Sensual Evening. Genius.

What's the most important lesson you've learned while navigating your way through the recession?
I don't look at what we're navigating as a single, solidarity recession. We're navigating a fundamental cultural and technological sea change of social engagement with fundamentally new forms of organizing and activating people. In this context, watching the little seedlings of new and interesting behavior and connecting the dots between them is by far the most interesting thing happening right now.

Who's going to win American Idol?
Not sure as I have always found AI more fun to follow through E! News, the Interwebs, Twitter and every other form of communication other than actually watching the show itself. It's one of my idiosyncrasies.

For more info on this year's Music & Money Symposium, presented in association with Loeb & Loeb, visit #MMBiz2010. For more Better Know A Panelist Q&As click here.