MTV Networks is teaming up with OurStage to help promote new artists. Under the deal, MTV will showcase artists that rise to the top of OurStage's voting process on its various TV shows and other platforms.

From the release:

To kick off the initiative, each week MTV will spotlight an emerging artist bubbling up on the OurStage platform in a feature called "Needle in the Haystack" (NITH). Each NITH artist will be interviewed by MTV Music bloggers and promoted heavily as an "artist to watch" across MTVN's sites and through social network channels, including the official MTV Twitter feeds.

As part of the collaboration, emerging OurStage artists will have the opportunity to get their music in select MTVN on-air programming, including an all new season of "Parental Control" and the upcoming "Get Hired," a new show revolving around 20-somethings trying to make it in the professional work force.

The music brands will be also be tapping into OurStage's enthusiastic fan base and using the platform for several upcoming competitions, including the next installment of CMT's Music City Madness Competition. Now in its fifth year, this premier Country music new artist competition is using Ourstage to power the viewer voting for the 2010 competition launching in June with an improved interface and ranking system.

MTV will also use the platform for an upcoming competition that will offer OurStage artists the opportunity to be featured in a new iteration of MTV's $5 Cover, a groundbreaking, serial-music drama series from MTV's New Media division.


MTV senior VP of electronic games and music Paul DeGooyer and MTV Networks president Van Toffler are discussing this and other developments at Billboard's Music & Money Symposium today at the St. Regis Hotel in New York.

Questions? Comments? Let us know: @billboardbiz

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