March musical madness is here again as the annual South By Southwest music, film and interactive festival in Austin kicked off March 12 and runs until March 21. Below, our full coverage including an exhaustive guide to the best and brightest at SXSW, a preview of Billboard's four nights of showcases, and much more.





@SXSW: Snoop Dogg, Estelle, Alex Chilton Tribute Bring Fest To A Close
South by Southwest drew to a close on a rare rainy, frigid Saturday in Austin.
Mar 21, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Alex Chilton's Life, Music Honored
The late Alex Chilton was memorialized by colleagues, friends and admirers on Saturday at South By Southwest -- with words and, most importantly, with music
Mar 21, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Muse, Courtney Love, Smokey Robinson Fire Up Friday
The South by Southwest Music festival and conference reached a fever pitch on Friday, with some of the highest profile bands of the week performing day and night along side the hundreds of aspiring musicians angling for attention at bars, clubs and just about any open space in the Texas capital.
Mar 20, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Stone Temple Pilots Launch Revival Tour
Stone Temple Pilots were this year's mutli-platinum rock act to use South By Southwest as a launching pad for a new project - in this case "Stone Temple Pilots," the group's first album of new material in nine years.
Mar 19, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Alex Chilton Memorial Gig To Feature M. Ward, R.E.M.'s Mike Mills
Big Star's Jody Stephens said he felt "a little numb" in the wake of the death of bandmate Alex Chilton but said the show -- and panel discussion -- should go on at this week's South By Southwest Music Festival + Conference.
Mar 19, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Smokey Robinson Delivers Keynote
Motown legend Smokey Robinson delivered the SXSW keynote address on Thursday, entertaining a bleary-eyed crowd of attendees with stories about meeting Berry Gordy, starting Motown, writing hits and delving into the independent music ranks with his own label.
Mar 19, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW Day 2: Chilton, A2IM, eMusic, Sharon Jones, And More
Details were still emerging at deadline about how SXSW would respond to the sudden death of Big Star found Alex Chilton; A2IM hosted its annual tech brunch; eMusic announced their new A+R Access + Rewards at a lunchtime event at SXSW; Sharon Jones blows the roof off the NPR show Wednesday; and more.
Mar 18, 2010 - BillboardBiz - Billboard staff, Austin, Texas

@SXSW: Film Fest Faces Challenge
Many attendees were turned away from nearly all screenings.
Mar 18, 2010 - BillboardBiz - Jay A. Fernandez and Daniel Carlson, Austin, Texas

@SXSW: Spoon, Sharon Jones, Drive-By Truckers Open Music Fest
Hundreds of bands, thousands of registrants, and countless numbers of music fans poured into Austin, Texas, yesterday for the start of the music week of the annual South by Southwest Music + Media Conference.
Mar 18, 2010 - BillboardBiz - David J. Prince, Austin, Texas

@SXSW: Cheap Trick Lays Out Future Plans
Cheap Trick is contemplating another run of full-album shows, similar to what the veteran band did during the late '90s.
Mar 18, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: Winning Strategies For Direct-To-Fan Sales and Marketing
Four experts on direct-to-fan sales and marketing discuss both the larger points (like how it changes the supply chain) and the finer points of using new tools, services and strategies.
Mar 17, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: Music Fest Kicks Off With All-Star Country-Blues Jam
A day before its official start, this year's music portion of the South By Southwest festival got rolling on Tuesday (March 16) with an all-star country-rock and blues bash at La Zona Rosa celebrating Asleep at the Wheel leader and Texas music icon Ray Benson's 59th birthday.
Mar 17, 2010 - BillboardBiz - By Gary Graff, Austin, Texas

@SXSW: THE DAILY DIGEST: Mobile Emerges As A Major Music Platform
The discussion around mobile music no longer mentions ringtones, as both mainstream and indie acts see the advantages of mobile platforms for promotion and distribution.
Mar 17, 2010 - BillboardBiz - By Antony Bruno, Denver

@SXSW: Start-Ups That Are Changing The Concert Business
After giving a snapshot of how new start-ups are impacting how concerts are organized, ticketed, discovered, experienced and remembered, Songkick CEO Ian Hogarth walked the audience through some of the new that are changing the concert business.
Mar 16, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: Spotify's Daniel Ek Sits For Keynote
Spotify, a music service that has over seven million users in six countries, has to live up to a lot of hype when it eventually launches in the U.S. CEO Daniel Ek discussed his company at SXSWs Tuesday keynote.
Mar 16, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: Billboard.biz Q&A With Songkick CEO Ian Hogarth
During his chat with Billboard.biz following a panel at SXSW, Hogarth discussed Songkick's service, how it encourages people to attend more concerts and how it facilitates ticket purchases.
Mar 16, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: The Expansive Reach Of Music Bloggers
Music blogs are driving the discussion and discovery of indie and underground music. Marketers and publicists need to get to know them. A panel of music bloggers (and one record label marketer) lead the audience through their lives with music blogs.
Mar 16, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: Has The Web Killed Music Criticism?
Music critics' inability to find a platform in the Internet was on display at the Online Tastemakers panel and their comments echoed the problems of record labels.
Mar 16, 2010 - BillboardBiz - By Glenn Peoples, Austin, Texas

@SXSW: THE DAILY DIGEST: Twitter CEO Unveils Newest Feature, But Where’s The $?
Twitter CEO Evan Williams unveiled a new feature of the service called @Anywhere at SXSW.
March 16, 2010 - Billboard.biz - By Antony Bruno, Denver

@SXSW: How Fans Are Changing Fund-Raising
Radiohead and Nine Inch Nails have grabbed the headlines for innovative fund-raising methods. But how are smaller scale acts are changing the fund-raising dynamic?
March 16, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: What Your Biz Can Learn From Panodra
Competitors and aspiring startups can look to Internet radio station Pandora to see how a company redefines itself, perseveres and adapts to changes in technology. CTO Tom Conrad sat Monday for an afternoon session at SXSW.
March 15, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: 3 Questions With MOG CEO David Hyman
Next to a blue, furry, custom-built MOG truck - which can be seen around Austin during SXSW - company CEO David Hyman talked to Billboard.biz about the company's upcoming iPhone and Android music subscription apps.
March 15, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: MOG Showcases iPhone, Google Android Apps
Perhaps the most important feature is the ability to download tracks for offline listening.
March 15, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: Mobile Content Sharing App Lokast Unveiled
The app allows people in the same local area - about 300 feet - to download content from one another so long as they both have the Lokast app installed.
March 15, 2010 - Billboard.biz - By Antony Bruno, Denver

@SXSW: THE DAILY DIGEST: Location Services Steal SXSW Spotlight
Location-based social networking services ruled the discussion during the opening weekend of SXSW as they used the chaos of the festival to showcase their capabilities.
March 15, 2010 - Billboard.biz - By Antony Bruno, Denver

@SXSW: The New Brand Hot Spot
Among the armies of developers, techies and designers expected at this year's SXSW is a growing cadre of advertising pros from both the brand and agency sides.
March 15, 2010 - Billboard.biz - By Brian Morrissey, Adweek

@SXSW: The Keys To Building and Monetizing Fanbases
Documentary filmmaker Gary Hustwit hit on key strategies of the direct-to-fan model during the “Friends, Fans and Followers” panel on Sunday.
March 14, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: Pirate Bay Founder On Piracy, Record Labels and More
Peter Sunde frequently displayed both a sense of humor and a defiant streak during the hour-long Sunday panel “The Trials and Tribulations of The Pirate Bay.”
March 14, 2010 - Billboard.biz - By Glenn Peoples, Austin, Texas

@SXSW: The Billboard Showcases
March 20, 2010 - Features
Give us four nights to program whatever we want, and we'll give you diverse top-tier acts from all the genres we cover, from Latin to hip-hop to rock. All performances are at the Billboard.com Bungalow at 708 E. Sixth St. in downtown.
March 12, 2010 - Billboard Magazine - By Billboard staff

@SXSW: March Madness
March 20, 2010 - Features
On the following pages, we present our exhaustive guide to the best and brightest at SXSW: from hour-by-hour picks of the evening's must-see acts and a rundown of the impeccably curated Billboard showcases to the best of the day parties and the panels that could actually teach you a thing or two. Happy trails.
March 12, 2010 - Billboard Magazine - By Billboard staff

@SXSW: Putting The Tech In Texas
Bands aren't the only ones that use the South by Southwest (SXSW) conference to launch their careers or generate attention around a new release. The annual event, taking place March 12-21 in Austin, is also an effective platform to build buzz for a new company or product.
March 12, 2010 - Billboard Magazine - By Antony Bruno, Denver

@SXSW: Best of the Day Parties
March 20, 2010 - Features
It wouldn't be SXSW without the day parties—your chance to start drinking beer at noon and see the buzziest bands play in the sunlight. Many of these shows require RSVPs, so be sure to do some checking before you go.
March 12, 2010 - Billboard Magazine - By Billboard staff

@SXSW: Hello, My Name Is...
March 20, 2010 - Features
Four inbound SXSW attendees, four completely different reasons for going.
March 12, 2010 - Billboard Magazine - By Billboard staff

@SXSW: Panel Picks
March 20, 2010 - Features
Attend these five panels, and you can legitimately write off your SXSW trip as a business expense!
March 12, 2010 - Billboard Magazine - By Billboard staff

Questions? Comments? Let us know: @billboardbiz

Print