Chilton Dedications, Fundraiser
At SXSW on Thursday morning, the Memphis Music Foundation booth at the Austin Convention Center was busy with well wishers and those curious about what would happen to the Big Star programming scheduled for the weekend, following the shocking death yesterday of Big Star founder Alex Chilton.

Whiteboards at the Foundation booth featured updates about the Saturday afternoon panel discussion about Big Star, as well as the Saturday night showcase, both of which were still expected to take place.

"Everyone's in shock," Foundation president Dean Deyo said. "It hits here a little more because Alex was on his way here to perform. It's devastating. Memphis has a huge musical legacy, and Alex was such a big part of it."

The Foundation planned to dedicate its Thursday night showcase at Barbarella to Chilton, while Star and Micey -- a Memphis band that records for Big Star drummer Jody Stephens' Ardent label -- dedicated its early afternoon performance at the booth to Chilton. Nobody at the Foundation had spoken with Stephens as of early Thursday afternoon.

Additionally, sources tell that a fundraising gig dedicated to Chilton was being organized, but details were still emerging.

"The band's in great shock" and asked that attendees to "think of Alex when you enjoy this weekend," Brent Grulke, SXSW festival creative director told

Chilton's contributions were "more than just what he did himself. As much as he was celebrated for his songwriting, he mentored and produced so many other bands," Dave Faulkner of Hoodoo Gurus told "Somebody like the Cramps were titans of music and Alex was instrumental in presenting their vision. He was hugely influential on generations of music."

@A2IM Tech Brunch
A2IM hosted its annual tech brunch at Champions Sports Bar Thursday morning, which included staffers from Epitaph/ANTI-, Nimbit, Razor & Tie, TAG Strategic & Toolshed sharing thoughts on best practices in social networking.

Among the key takeaways from the session (via Twitter feed):
-- When it comes to social media, quality beats quantity.
-- Social media needs to be about conversation, not just marketing.
-- Don't be overly precious about content -- relevance = quality.
-- Foursquare is on the cusp of mainstream adoption. How can bands use it?
-- Fans are fans year-around, can't just focus on release cycle. Need a continual dialogue.
-- Need to immediately respond to new fans to keep them engaged.

eMusic's Reward Program
eMusic announced their new A+R Access + Rewards at a lunchtime event at SXSW. Basically the program will offer eMusic members special access to "selected clubs and festivals, opportunities to connect with artists, deals on music hardware accessories, discounted entry to music museums such as the Rock and Roll Hall of Fame," according to a release. Oakland-based rock band Man/Miracle and Hurray for the Riff Raff were on hand liven up the eMusic party. (Rumor has it that Anti- was in the audience checking out Hooray Riff Raff).

A Look @'New Moon'
Music supervisor Alexandra Patsavas of Chop Shop Music sat on the afternoon case study panel that looked at the "New Moon" soundtrack. The panel included Greg Sowders of Warner/Chappell Music, who moderated, manager Jordan Kurland from Zeitgeist, Livia Tortella, GM of Atlantic Records, and artist Anya Marina, whose song "Satellite Heart" is featured on the soundtrack.

From the Twitter feed:
-- @"New Moon" panel, Alexandra Patsavas: Music budget should generally be 10% of a film's overall budget, but its almost never that.
-- Patsavas: "A band's aesthetic is incredibly important." Won't accept songs digitally, wants album, art. "Bad font is telling."
-- Patsavas on "Eclipse" soundtrack: "We are well into it." Has 200-250 "amazing" original songs from known bands, 15'll make it.

Promotional Value Vs. Licensing Revenue
The afternoon's "Promotional Value vs. Licensing Revenue" panel looked at the how the ripple from declining CD sales is shifting focus to other revenue streams and how those deals are being handled and structured. Eric German of Mitchell Silberberg & Knupp LLP, Charles Caldas of Merlin, Loren Israel of Neon Trees/Band Boot Camp, Mark Piibe of EMI Music, and Simon Wheeler from Beggars Group Digital participated. All on the panel came down pretty squarely on the side of revenue, while admitting that giving away music can sometimes drive sales.

From the Twitter feed:
-- Caldas: "majors get paid, indies get promo, according to some services."
-- Rusty Hodge of awesome online station is in the house.
-- Wheeler of Beggars: idea of YouTube music bank is interesting, at least -- conceptually.
-- Caldas of Merlin: digital stores try to get away with stuff that would never fly in the physical world.
-- Piibe of EMI: people don't care what labels bands are signed to for the most part.
-- Wheeler of Beggars: artists lose millions every year due to lack of performance right.
-- Caldas: getting paid by sites like YouTube depends on what label a band is on.

Star of the Day: Sharon Jones
Sharon Jones, who blew the roof off the NPR show Wednesday night, attracted a huge crowd to an afternoon show. Jones is middle-aged and a former prison guard -- pretty atypical for a SXSW breakthrough. At Wednesday's performance, Billboard editorial director Bill Werde tweeted: "Sharon Jones: busted out the tighten-up, the mashed potato and the chicken too. Every indie band here should work half this hard."

Reporting, tweets by David Prince, Cortney Harding, Monica Herrera and Evie Nagy from Austin, Texas.