A new survey suggests that online advertising has not worn out its welcome. Conducted by Opinion Research Corp. for the Adfusion division of ARAnet, the polling found respondents a bit more likely to be responsive to various sorts of online advertising than was the case in a similar poll a year ago.

In the new poll, conducted this month, 51 percent of respondents said they're "very likely" or "somewhat likely" to read and act upon e-mail offers, up from 47 percent last year.

There were similar upticks in the numbers saying they're at least somewhat likely to read and respond to sponsored search-engine links (from 39 percent last year to 40 percent this year), banner ads (from 25 percent to 28 percent) and pop-up ads (from 13 percent to 19 percent).

Fifty-three percent this year (vs. 51 percent last year) said they're at least somewhat likely to read and respond to "articles that include brand information." (Adfusion describes itself as "an article-based advertising network.")

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