EMI Christian Music Group has entered into a multi-faceted deal to represent the master rights and music publishing of Hillsong Music, an arm of Hillsong Church, a growing evangical ministry based in Sydney, Australia. The deal covers North America and Latin America.

Hillsong Music has sold over 11 million albums to date, according to an EMI press release announcing the deal.

The EMI CMG deal includes licensing and marketing Hillsong Music
masters, effective immediately, as well as administering and promoting that company's music publishing song catalog, beginning Oct. 1, 2010.

For master rights, EMI CMG Label Group and its Sparrow Records label will be marketing Hillsong Music annual releases, including the company's big sellers, "Hillsong LIVE," "Hillsong UNITED" and "Hillsong Kids," as well as other music and video products from the Hillsong music team. For instance, this fall, EMI CMG will additionally support a Hillsong DVD release, "The I Heart Revolution: We're All In This Together," a social justice documentary presented by Hillsong UNITED, a group of artists that tour and record music.

Hillsong LIVE is an album series built around a live recording from the
Hillsong annual conference.

As part of the deal, EMI CMG will support Hillsong live events across the U.S. as both the Hillsong LIVE and UNITED brands will tour this year in support of new albums.

In addition to new product, EMI CMG will be re-introducing all key Hillsong catalog titles into the Christian, mainstream consumer market, and digital retail outlets.

In October, the second stage of the relationship kicks in when EMI CMG
Publishing begins representing Hillsong Publishing in the U.S. and Canada.

As part of that component, EMI will administer and promote all new Hillsong music and catalog titles from such Hillsong writers as Joel
Houston, Reuben Morgan, Darlene Zschech and Ben Fielding.

Hillsong currently holds the top position--through Reuben Morgan and Ben Fielding's song, "Mighty Save"-- in the top 500 songs of Christian Copyright Licensing International (CCLI), a firm that specializes in providing churches with music copyright solutions. Hillsong also has 57 other songs in that company's chart, according to the EMI announcement.