Name: David LaPointe
Title: Director, LP Marketing and Promotions
Panel: Indie Nation (Wednesday, April 28, 9:00 - 10:00 a.m.; more information at billboardlatinconference.com.
1. What needs to change in the Latin music business?
I think that today everyone is realizing that the old models are not a sure bet anymore. We have to continue to move marketing and promotion into more of a 360º approach where everyone benefits: artist, label and concert promoter. We have to continue to embrace and develop the digital marketplace and work more closely on creating out of the box concepts designed for specific acts around releases and tours.
2. At this moment in time, what most worries you about the music business?
It is becoming more difficult for the development of newer artists. The budgets are not there anymore to promote them the way we need to. So we have to find alternative ways and become more resourceful by tapping into other sources and partnerships to continue to develop these artists.
3. What one revenue source do you think could make up for the drop-off in CD sales?
I think that all the digital initiatives, exclusive content and opportunities that we can offer the fans can help. At the end of the day the fans are who support the sales and artists. We need to go back to building and satisfying those fan bases and keeping it affordable. Also I think the touring revenue and sponsorship partnerships can help to turn around the business and give more incentives for greater support.
4. What most encourages you about the Latin music business today?
Our music is so diverse and truly has no borders. I see first hand how really working together with the label, artist, management and concert promoters can really help to maximize artist exposure and increase album and tickets sales. All fields of the business have to work together to generate success.
5. What's the last album you bought?
"Huey Dunbar IV."
For more info on this year's Billboard Latin Music Conference and Awards, presented by State Farm in association with T-Mobile, visit billboardlatinconference.com.
Name: David LaPointe