Justin Bieber's "My World 2.0" returns to the top slot on the Billboard 200 while Usher's "Raymond v Raymond" falls out of the penthouse to No. 2 ... Guitar god Slash debuts at No. 3 with his self-titled solo debut ... With Slash, Lady Antebellum and the "Now 33" compilation in the top five, EMI Music Marketing claims three out of the top five slots for the first time since 2004 ... Madonna notches a stunning 19th top 10 album as her "Sticky & Sweet Tour" live album bows at No. 10.
Justin Bieber scoots back to No. 1 on the Billboard 200 albums chart with "My World 2.0," shifting 102,000 copies (down 65%) in its third week on the chart. It bowed atop the list two weeks ago with 283,000 but fell to No. 2 last week upon the No. 1-arrival of Usher's "Raymond v Raymond" (329,000 in its debut). This week, Usher's set slips to No. 2 with 92,000 -- down 72%.
Both Bieber's and Usher's large declines this week are expected, as last week's chart saw an overall gain in sales thanks to Easter-fueled shopping. This week, without a holiday to help drive sales, the market takes a dive -- album sales are off 23% compared to last week.
The chart's highest debut arrives at No. 3 from guitar god Slash with his self-titled album starting with 60,000. It's the former Guns N' Roses' and Velvet Revolver member's first solo effort, although he has a lot of help from some very famous friends on the set. Each of its tracks sports guest vocals from a familiar artist, including guest turns from Fergie, M Shadows of Avenged Sevenfold, Kid Rock, Ozzy Osbourne, Kid Rock, Dave Grohl and Adam Levine.
Slash's set, released on the artist's own Dik Hayd label through EMI Label Services, helps give EMI Music Marketing something to crow about this week: the company owns three out of the top five albums on the Billboard 200 for the first time since 2004. Slash's album joins Lady Antebellum's Capitol Nashville set "Need You Now" at No. 4 -- up one slot -- with 57,000 (down 34%) and Capitol's "Now 33" compilation at No. 5 -- down two -- with 53,000 (down 57%).
The last time EMM had three albums in the top five was on the chart dated April 24, 2004, when "Now 15" (No. 2; Capitol), Janet Jackson's "Damita Jo" (No. 3; Virgin/Capitol) and Norah Jones' "Feels Like Home" (No. 5; Blue Note) reigned.
The second and final debut in the top 10 belongs to Madonna at No. 10 with "Sticky & Sweet Tour" (28,000). It's the Queen of Pop's 19th top 10 set and her third live release. With 19 top 10 albums, the star ties with Bob Dylan for sixth place among acts with the most top 10s in the chart's 54-year history. Ahead of them are the Rolling Stones (with 36), Frank Sinatra (33), the Beatles and Barbra Streisand (30) and Elvis Presley (27).
As for the rest of the holdovers in the top 10 this week, Monica's "Still Standing" stands still at No. 6 with 38,000 (down 53%) while Lady Gaga's "The Fame" moves up two spots to No. 7 with 32,000 (down 35%). Justin Bieber's first "My World" album holds at No. 8 with just under 30,000 (down 53%) and Erykah Badu's "New Amerykah, Part Two" falls five rungs to No. 9, selling almost as many as Bieber's 30,000 (down 73%).
Overall album sales in this past chart week (ending April 11) totaled 5.27 million units, down 23% compared to the sum last week (6.84 million) and down 33% compared to the comparable sales week of 2009 (7.83 million). Year to date album sales stand at 87.23 million, down 10% compared to the same total at this point last year (96.86 million).
AND NEXT WEEK:
It'll be the Bieber 200 chart again next week, as Justin Bieber's "My World 2.0" will likely hold on to the No. 1 slot for a third non-consecutive week, as industry prognosticators don't forecast any new releases challenging the 16-year old for the Billboard 200 chart throne.
Sources suggest that the biggest new entry will come in the form of MGMT's sophomore album "Congratulations," which may sell between 55,000 and 65,000 by week's end on April 18. It could start as high as No. 2 on the chart, depending on how much of a decline Usher's "Raymond v Raymond" -- currently No. 2 this week -- experiences in its third chart week.
Even if MGMT's set finishes the week at the lower end of its projected first-week sum, it'll still be the best week ever for the act. Its first album, "Oracular Spectacular," never sold more than 17,000 in a week and topped out at No. 38 on the chart.
The next biggest debut on the list will likely belong to Coheed and Cambria's "Year of the Black Rainbow," which may sell in the neighborhood of 50,000 to 60,000. The act's last album "No World For Tomorrow" debuted at No. 6 with 62,000 upon its release in October of 2007.
Album units, current chart week: 5.27 million units
DOWN 23% from last week's charts: 6.84 million units
DOWN 33% from the comparable week in 2009: 7.11 million units
This week: Only the No. 1 album sells more than 100,000 copies.
This week last year on The Billboard 200: Rascal Flatts' "Unstoppable" lived up to its title as it stormed in at No. 1 with 351,000 copies sold during Easter week. (Easter fell on April 12 last year.) Meanwhile, the "Hannah Montana: the Movie" soundtrack climbed from No. 5 to No. 2 with 196,000 (up 127%). Jadakiss' "The Last Kiss" debuted at No. 3 with 135,000 while Jason Aldean's "Wide Open" started at No. 4 with 109,000.
A LOOK AHEAD
Among the albums released this week, due on next week's charts: MGMT's "Congratulations," Coheed and Cambria's "Year of the Black Rainbow," Jason Castro's "Jason Castro," Gucci Mane's "Burrrprint 2" and Natalie Merchant's "Leave Your Sleep."
Next week's Billboard 200 competes with the same week in 2009 when: in its fourth week on the chart, the soundtrack to "Hannah Montana: the Movie" ascended to No. 1 for the first time, moving 2-1, selling 133,000 (down 32%). The previous week's chart-topper, Rascal Flatts' "Unstoppable," fell to No. 3 with 107,000 (down 69%). The highest new entry belonged to Day26's "Forever in a Day," which started at No. 2 with 113,000.