Attention application developers: Billboard is unveiling the first ever Music App Awards, designed to reward the most innovative music-focused apps created for smartphones such as the iPhone, BlackBerry, and Android and Nokia devices.

Submissions are being accepted now through July 30 at mobileentertainmentlivefall.com, for applications in the following categories:
· Best Artist-Based App: Apps created specifically for an artist.
· Best Music Streaming App: Apps that feature music, such as Internet radio or on-demand.
· Best Music Engagement App: Apps that engage in music in various ways outside of creating or just listening.
· Best Music Creation App: Apps that let users make their own music via the phone.
· Best Branded App: Apps that incorporate a sponsor with music capabilities to promote both the sponsor’s message and highlight the music.

Billboard will narrow the applications down to three finalists by Sept. 1. Winners in each category will be selected by an independent panel of judges and announced at Billboard’s Mobile Entertainment Live conference Oct. 5.

"There have been plenty of app awards, but none have focused solely on music-specific apps," said Antony Bruno, Billboard’s executive director of content and programming for digital/mobile. "Given how important the mobile and app market is to the music industry, Billboard wanted to showcase the most innovative apps out there from the artists and services defining the opportunity today. We’re looking forward to seeing what people have come up with, and giving the best of the best their rightful due."

For more information on either the Music App Awards or Mobile Entertainment Live, visit www.mobileentertainmentlive.com.

Questions? Comments? Let us know: @billboardbiz

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