Thirty Spanish and Latin American artists and soccer players say that almost every cent raised by a song and video they have produced to aid victims of the Haitian earthquake three months ago, will go to relief efforts in the country.

The only exception is iTunes, which has declined to renounce its retail rights.

"Ay Haiti" was launched in Madrid by the musician/producer behind the project, Spanish-born Carlos Jean, whose Haitian father also appears in the video.

Jean and Internet production company Dnovae persuaded artists, managers, TV and radio companies, telephone Internet suppliers, and even collecting society SGAE - renowned for demanding money from charity concerts - to renounce their rights and production charges.

"[Almost] every cent is going to Haiti relief projects run by Spanish charity Intermon Oxfam," says Jean. "The video and song recording has taken two-and-a-half months to put together."

Apple iTunes in London declined to comment on its decision not to renounce its rights, but Sony Music Spain digital sales manager Marcelino Moraleda said iTunes had told him "we are unfortunately limited" in how much the service can do when it comes to aiding charity causes. Apple iTunes has aided three charities for Haiti - the "Help for Haiti" album, a single and a Red Cross donation, which give all proceeds to Haiti.

It is understood that Apple iTunes would consider supporting further global charity causes, but not 'local' projects such as "Ay Haiti."

Sony Music Spain president Carlos Lopez says "Ay Haiti" will be promoted across Latin America and in the U.S. Latin market.

Artists include Shakira and Juanes from Colombia, Alejandro Sanz, Enrique Iglesias, Bebe, La Oreja de Van Gogh, Marta Sanchez, Miguel Bose, Estopa, Hombres G, Najwa Nimri, La Mala Rodriguez, Aleks Syntek, Anni B. Sweet, Macaco and Zahara.

Soccer participants are Kun Aguero, Diego Forlan, Andres Iniesta, Kaka, and Sergio Ramos, international players from Uruguay, Brazil, Argentina and Spain. The digital version was released March 27, and the physical CD single went on sale April 20.

Jean says "this is a new way of helping, making a song with no profits for anybody but the Haitian people." Jean had earlier organized a Madrid concert shortly after the earthquake and raised €30,000 ($40,300) for Haiti.

"Ay Haiti" is a surprisingly joyful dance song. "I wanted to find something different, not just another 'We Are The World,' which although incredible has already been done", says Jean.

Bebe says "it was a marvelous experience, provoked entirely by Carlos [Jean]. Now the important thing is that people go out and buy the thing."