-- Fan-funded platforms aren’t just for independent artists. Atlantic Records has teamed up with Pledge Music to offer an EP and a variety of extras –a signature on the EP, access to a rehearsal via Skype, a personal video message and a handwritten lyric sheet, among other things. As of Friday, the offering had 116 pledges and was 31% to an undisclosed goal. In the case of most fan-funded projects – music-related or not – the recording is carried out only if the goal is met. Sites like Kickstarter are used by artists of all stripes to raise money before undertaking a project. In those cases, the fundraising platform is used to limit the financial risk of the artist and get a better sense of market demand. If the goal is not met, the project is not undertaken and none of the donors get anything from the artist. At Pledge Music, however, not all artists set a fundraising goal as a go/no go decision on a project. Some of the recordings have been completed even though there is a funding goal. But the artist still needs to reach the fund raising goal for fans to collect their items and experiences. Other notable musicians currently using Pledge Music to sell various product offerings are Gang of Four, Jack Bruce and The Damnwells. (Music Week, via Hypebot)

-- Those who understand the language of programming and technology may want to check out “Social Analytics for 120 Warner Bros. Records Artist Sites,” a presentation by Ethan Kaplan, WEA’s senior VP of Emerging Technology, at the Drupalcon conference in San Francisco. It’s a great overview of how Warner approaches its artist web sites in a fragmented media marketplace. (Drupal.org)

-- Last.fm, which has outsourced on-demand streaming, will offer a variation of on-demand streaming for independent artists who otherwise wouldn’t get played at the site. A feature called “Play direct from artist” will be a royalty-free option for artists hold global rights to their music. So, they get the plays and the consumer impression, but don’t get the fraction of a penny. (Hypebot)

-- Foursquare, a mobile social networking app Billboard has covered a few times recently, has topped the one million user mark. The service launched just over a year ago. It’s safe to say Foursquare has the most momentum of any geolocation app and will continue to add users. Artists, labels, brands, promoters and venues need to take a look and consider whether or not Foursquare could be useful for them. For more on Foursquare, read Billboard’s interview with co-founder Dennis Crowley here. (Mobile Entertainment)

-- Verve Music Group will offer high quality music downloads with DVD-quality sound through HDTracks. The tracks will be 96/24 quality, meaning 96kHz sampling rate (48kHz is normal) and 24-bit depth (16-bit depth is used for CD sound). The companies did not mention which titles that will be made available. (Press release)