Sir Tom Jones is to receive the prestigious Music Industry Trusts' award for 2010.

Awarded by the U.K. music business in recognition of a lifetime contribution to music, the honor will be presented to Jones Nov. 1 at London's Grosvenor House Hotel.

More than 1,000 guests are expected to attend the annual charity fund-raising dinner with proceeds from the event donated to the Nordoff Robbins Music Therapy charity and the BRIT Trust.

Previous winners of the award, which is now in its 19th year, have included Sir George Martin, the late Ahmet Ertegun, Sir Elton John and Bernie Taupin, Lord Andrew Lloyd Webber and last year's recipient, British broadcaster Jonathan Ross.

In a statement, Jones said: "2010 is shaping up to be a very memorable year for me. The singer, who was knighted by the Queen in 2006, celebrates his 70th birthday on June 7. "I'm delighted to be honored with the Music Industry Trusts' Award and to join the roll-call of some great past honorees, such as George and Ahmet," he continued.

Music Industry Trusts' award committee chairman David Munns described Jones as "one of those rare beings: a timeless entertainer, a great guy, who clearly loves what he does, and whose talent appeals to successive generations."

Jones began his professional singing career in 1963 with a Welsh beat group called Tommy Scott and the Senators, going on to score global hits with such songs as "It's Not Unusual," "What's New Pussycat?" and the title song from the 1965 James Bond film "Thunderball." His 1999 album "Reload", which featured collaborations with artists such as Robbie Williams and Van Morrison, gave the artist a surprise hit in the autumnal years of his career, selling 5 million copies worldwide, according to the Music Industry Trusts.

A new album "Praise and Blame" -- an 11-song set influenced by American gospel and country music -- is set to be released internationally July 26 through Island Records/Universal.