Lady Gaga is about to become the first living person to reach 10 million Facebook friends, according to tracking firm That’s in addition to 4.7 million Twitter followers, notes a Reuters report. By way of comparison, Michael Jackson has 14 million Facebook friends, and entity with the most Facebook friends is the online game Texas Hold’em Poker.”

So what’s she doing with her Facebook page? Pretty much just the standard mix of personal messages, links to things that interest here, and the occasional promo of new content/products. She’s got something up there pretty much daily, and it’s well organized. It’s not like her Facebook page is responsible for driving her popularity, but rather a reflection of it. Still, other artists considering their own Facebook strategy could find much worse examples to follow.