Venerable salsa label Fania Records has partnered with youth lifestyle media company Fader Media to produce remixes of classics from the Fania catalog to be marketed to a younger audience. The association is expected to result not only in music but in branded events and opportunities that can take the Fania catalog to a different audience.

As part of the partnership, Fader will identify contemporary artists who will remix traditional Fania tracks for a one-year period. One track will be released in digital and vinyl 7” format per month and in 2011, all 12 remixes will be released as an album in CD, vinyl and digital formats under the Fader/Fania label. Fader will deliver the remixes to its DJ markets while Fania, in turn, will be responsible for distribution and is pitching several major brands for specific market events.

The first track to be released will be a remix of “Aguanile,” originally recorded by Hector Lavoe and remixed by Toy Selectah. Future remixes will be done by the likes of Bomba Estereo and Isa GT.

Michael Rucker, chief marketing officer for Codigo Group, which owns Fania, says that because the label owns the original recordings, including many multi-track recordings, the remix possibilities are particularly promising. The Fania catalog, considered the most far-reaching collection of salsa and tropical music in the world, includes recordings by over 200 tropical artists, among them Ruben Blades, Celia Cruz, Larry Harlow, Willie Colon and Hector Lavoe.

The company was acquired last year by Codigo Group, which has been remastering and reissuing many of the label’s classic recordings, including “Siembra” by Ruben Blades and Willie Colon.