BIGCHAMPAGNE UNVEILS ‘ULTIMATE CHART’
-- Media measurement company BigChampagne has introduced Ultimate Chart, a weekly list of top songs and artists based on data from a variety of services such as iTunes, YouTube, Vevo, Clear Channel, Facebook, Rhapsody, Napster and Pandora.
Katy Perry’s “California Gurls,” for example, is currently at No. 2 and has an Ultimate Score of 69 (out of 100). The song’s score is based on four numbers (each out of 100): sales (57), broadcast (51), watching and listening (25) and fans, friends and followers (63). At No. 3 is Shakira’s “Waka Waka (This Time For Afrika)” with a score of 68. The song scores low on sales (7) and broadcast (3) but high on watching and listening (100).
Ultimate scores are indexed to the score of the No. 1 title, which this week is Eminem’s “Love the Way You Lie.” It scores a 100 based mostly on strong sales (100) in spite of weak broadcast (21) and watching and listening (12) scores.
The Ultimate Chart combines traditional metrics (sales, broadcast radio play) with newer ones (video streams, Internet radio streams) in a way that reflects how the experience of music has changed in recent years. If you’re old fashioned, you may want to weigh sales higher than YouTube views. After all, an actual sale represents money changing hands and a signal of high consumer interest. A stream, on the other hand, does not reflect the same level of consumer interest. But in an era of sponsorships, brand partnerships, music merchandise and multi-rights contracts, the differences between purchases and access become less pronounced. (Ultimate Chart)
MINISTRY OF SOUND TARGETS ALLEGED FILESHARERS
-- Threatening legal action, UK dance label Ministry of Sound has sent letters to thousands of Internet users it believes has illegally downloaded its music. Last week a law firm sent out letters that demand compensation around £350 ($534) for damages. While the BPI says it does not condone this type of mass mailing and the claims are difficult to legally enforce, Ministry of Sound says it has court victories in Germany and is confident it can win in the UK as well. (The Guardian)
TIPS FOR MOBILE MARKETERS
-- Marketers, here are some bits of wisdom about mobile campaigns. Derek Harding, CEO and founder of email service provider Innovyx Inc., outlines reasons why mobile messaging will continue for years to be a mix of email and SMS. “In 2009, the U.S. became the largest producer of SMS messages worldwide. Furthermore, SMS usage does not have the same barriers to adoption as e-mail with support on virtually all existing handsets. Finally, it doesn't have the same mobile/stationary complications since it's unused on the desktop.”
So, he says, marketing programs need to take into consideration that mobile use is not yet dominated by smartphones (with the applications and data packages that allow for mobile email). Time- and location-sensitive communications can use mobile-centric SMS and MMS. Email marketing will continue to be used for non-mobile-focuses communications. (Clikz.com)
'ROCK BAND' EXCLUSIVES IN PLACE
-- Harmonix and MTV Games will release "Rock Band 3" on October 26. There will be a handful of retailer-specific exclusives for preorders. GameStop, for example, will offer buyers three free songs – New Order’s “Blue Monday,” Deftones’ “My Own Summer” and Talking Heads’ “Burning Down the House.” Amazon.com preorders will include a special in-game guitar and a $10 credit toward a game purchase (not available for Wii). (Kotaku)
MARKETING SERVICE GRADES FANS
-- Fan relationship management platform FanBridge has added a new service called FanRank, which automatically tracks a sender’s interactions with fans and grades them as Super Fans (highly engaged, open many emails), Casual Fans (moderately engaged), At-Risk Fans (fans becoming less engaged). The ability to separate an email list into buckets of fans has long been an important aspect of digital marketing. Fans that are more active can be contacted more often, sent special deals and treated as VIPs. On the other end of the spectrum, fans that appear to be losing interest can be targeted with specific messages and offers to regain interest. Targeting fans in these ways allows for a more customized approach. After all, no two fans are alike. (FanBridge)
Assorted Links and Notes
-- Video of last week’s Music Ally debate on cloud music models. (Music Ally)
-- What dance and house music can bring to rap. (All Hip Hop)
-- With sales sagging, Lilith Fair faces questions of relevance. (NPR)
-- Lokast, a mobile app that lets users share content between devices, is now available for Android devices. The app has been downloaded 175,000 times since its March debut. -Antony Bruno
-- Thumbplay extended its mobile music streaming app to the new iOS4 iPhone operating system, now allowing users to play music in the background as they use their phone for other things. -AB
-- MP3Tunes added support for the Roku media player. The deal allows Roku users to stream music from the MP3Tunes online locker service through their TV. - AB
-- SugarSync introduced an online music locker app for Blackberry devices. Music support is added to the app’s exiting storage features for photos, documents and other files.
Time’s running out to apply for Billboard’s Music App Awards. Deadline is July 30. Apply now!
BIGCHAMPAGNE UNVEILS ‘ULTIMATE CHART’