The Teen Choice Awards, aired by Fox Networks, has partnered with Planet Cazmo and Tommy Mottola to create a virtual world for its fanbase. The online environment - the “Vitual Teen Choice Beach Party” - will be accessible to fans after they vote for the awards online.

The awards will air on Fox on August 9 with host Katy Perry. For the four days leading up to the event, the “Vitual Teen Choice Beach Party” will be host to a concert by Jason Derulo, New Boyz, Kevin Rudolf and other special guests. Users will have their own avatars with ability to interact with others, and will be able to purchase virtual merchandise.

“We are excited to be working with Planet Cazmo and to have a customized virtual world for our site visitors to form communities, talk about the show, and extend the online experience,” said Bob Bain, executive producer of Teen Choice 2010 in a statement.

The pairing of the virtual experience and Teen Choice 2010 was developed through a partnership between Mottola’s Mottola Company and Planet Cazmo aimed at providing strategic entertainment and brand relationships.

“We are thrilled to be a part of Teen Choice 2010 and to provide a 24/7 virtual environment for their millions of dedicated fans,” said Mottola.

Planet Cazmo has previously designed virtual environments for Weezer, Sean Kingston, Natasha Bedingfield among others.