Terra has partnered with Ford to present the Terra Music Fest—a day-long concert headlined by Nelly Furtado, Fefe Dobson and Belanova—that will launch Terra’s new Live & Loud online platform.

The Terra Music Fest will take place Oct. 3 at the Gibson Amphitheatre in Los Angeles, and will also include performances by Akwid and Gustavo Galindo.

It will be complemented by Live & Loud, an online hub for exclusive concerts, chats and other live events hosted by Terra, the digital media company best known for its portal which operates in 18 countries.

Current and upcoming performers on the Live & Loud platform include Don Omar, Jenny Rivera and Ivy Queen. Tickets to Terra Music Fest go on sale this weekend via livenation.com.