The German Phonographic Academy, the cultural institute of the German Federal Music Industry Association (BVMI), has confirmed that the 2011 ECHO Music Awards will take place March 24 at the Berlin Fairground.

In line with this year's ceremony, which saw Lady Gaga win three ECHO awards, Berlin-based production company MME will once again produce the event, which will be broadcast live on German TV station ARD.

2011 will make the 20th anniversary of the ECHO awards - Germany's most prestigious awards ceremony for domestic and international music acts. This year's event was the first to be staged at the Berlin Fairground since 2007.

In a statement BVMI's CEO Prof. Dieter Gorny said: "Following the successful ECHO 2010 at the Fairground in Berlin we are looking forward to again welcoming national and international music stars."