This year’s Mobile Entertainment Live: The Music App Summit is taking place Oct. 5 in San Francisco and will be a high-level meeting of the main players involved in making music-relates smartphone apps.

They include the leading app developers, VCs making bets in the space, and music industry executives—from labels to artists to managers—discussing what music app strategies have worked so far, which ones haven’t, and where they are all placing their bets in the year ahead.

While you can read the full agenda can be see here there are two panel topics worth highlighting further right now.

Music App Report Card
After two years, the whole smartphone app store concept is now ending what we’d call Round 1 of its development. On the panel The New Music Industry, representatives from the label, touring, management, and artist elements of the industry will take a look back at the music apps introduced over this time to highlight what worked and what didn’t. Panelists include:
- Jack Isquith, senior VP Digital Music, Warner Bros Records: His experience with the Linkin Park 8-Bit Rebellion app taught him some tough and useful lessons that he plans to discuss.
- Rick Farman, Superfly Presents: The Bonnaroo app proved indispensable to concertgoers, but Farman thinks there are revenue opportunities yet to be explored.
- Jordan Kurland, Owner, Zeitgeist Artist Management: Death Cab for Cutie had one of the first artist apps on the iPhone, which Kurland and Co. have seen evolve greatly since then.
- Kristin Hersh, artist, Throwing Muses and founding member of CASH Music: Sure superstars like Lady Gaga can move apps, but what does the DIY working-class artist feel about the space?
- Matt Kozlov, VP, new products and services, global digital business, Sony Music: Sony’s hopes to establish an artist-based music-game franchise with Pinball Rocks. Kozlov will explain why.

Best Bets for 2011
If the last two years represented Round 1 of the music app development lifecycle, the year ahead will be Round 2. The panel On The Horizon convenes with developers and technology providers who will tell what app features will define the space going forward, from location-based services, to social networking, to mobile advertising.
- Kevin Thau, VP of business and corporate development, Twitter: Twitter is already one of the more prevalent features in all mobile apps. What’s the company got in store next to further help artists communicate directly with fans?
- Dev Khare, VP, Venrock: Where is the VC community making bets for the year ahead?
- Joe Kennedy, CEO, Pandora: How can the most popular music-based mobile app stay ahead of the pack with a growing number of competitors entering the space?
- Anand Iyer, Microsoft, Senior Project Manager, Windows Phone 7 Team: With all the talk about the iPhone and Android, Microsoft’s new mobile software is the dark horse candidate.
- Konny Zsigo, president, Wireless Developer Agency: What’s the better route for developers, creating smartphone-specific apps or created web-based apps for all phones?

Register today to be part of the conversation at Mobile Entertainment Live: The Music App Summit.