The 2010 MTV Video Music Awards took place in Hollywood on September 12 and played host to the biggest artists of 2010. Honored for their video work this year were Lady Gaga, for Video of the Year, Best Pop Video, Best Female video, and 5 other categories; Justin Bieber, for Best New Artist; Eminem, for Best Hip Hop Video and Best Male Video; and 30 Seconds to Mars for Best Rock Video. PHOTOS: FRANK MICELOTTA/PICTUREGROUP
Pictured here during rehearsals are (from left) rapper B.o.B.; VMA Executive Producer Jesse Ignjatovic; singer Hayley Williams; and Musician Bruno Mars.
During rehearsals the day before, Rapper Kanye West (center) caught up with Dave Sirulnick, MTV Executive Vice President for Multiplatform Production (left) and MTV General Manager Stephen Friedman (right).
Before the event, Pop/R&B superstar Justin Timberlake (left) catches up with MTV Networks Chairwoman/CEO, Judy McGrath (right).
Pictured here are on the white carpet are (from left) Viacom President & CEO Philippe Dauman; Best New Artist, Justin Bieber; one of the evenings many performers, Usher and Philippe's wife Debbie Dauman.
Lady Gaga, not surprisingly, was the star of the evening winning eight moonmen and donning three outrageous outfits, one made entirely of meat. She is pictured here (center) in a more modest look, with (from left) West Point cadet Katie Miller; MTV Networks’ President Van Toffler; U.S. Air Force Major Mike Almy; MTV General Manager, Stephen Friedman; Gaga; U.S. Air Force staff sergeant David Hall; Army sergeant first class Stacy Vasquez, and MTV Networks Chairwoman/CEO Judy McGrath. The service people, who just returned from Iraq, accompanied Gaga to the show and were a tribute to all those just returning from war.
Pictured here backstage during the show are MTV Networks’ President, Van Toffler; Winner of the Best Art Direction award and undoubtedly the best performance of the night, Florence Welch of Florence and the Machine; and MTV General Manager, Stephen Friedman.