Better bundling of products online, tips on selling more merch, effective tour marketing strategies and much more. Our Wednesday series of tip and lists wraps up with this round-up of all the stories that were aimed at offering business insights and spotlighting noteworthy fall franchises. Have a look below.
Guest Post: Girlilla's Digital Marketing Tips
October 20, 2010
In this guest post, Jennie Smythe, the CEO of Nashville based Girlilla Marketing talks about the trends and companies she's watching right now.
3 Things Learned At Mobile Entertainment Live: The Music App Summit
October 13, 2010
Billboard’s Mobile Entertainment Live: The Music App Summit took place Oct. 5 in San Francisco, dedicated to all things app related for the music industry. The day featured a wide range of perspectives, forecasts and lessons learned from representatives of the music industry and tech developers through a mix of panels, keynote presentations and demos. While all who attended surely left with a mix of new ideas, here are the three takeaways that left the strongest impression on me.
Top Kids TV Franchises For Soundtrack Sales
October 06, 2010
Kids TV has been the launching pad for everyone from Justin Timberlake to Miley Cyrus, and both The Disney Channel and Nick have learned that music programming is good for ratings and ancillary revenue from soundtrack sales. Below are the top five kids TV shows from Billboard's Soundtracks chart, according to Nielsen SoundScan, using sales from January 2008 onward.
3 Ways To Better Bundle Online
September 29, 2010
Is $25 or $50 the magic price point for more serious fans? With artists and labels increasingly using digital tools to sell bundles of music, merch and special access, a couple recent blog posts about Kickstarter campaigns have shed light on successful bundling strategies.
3 Tips To Sell More Merch (Part 2)
September 22, 2010
Merch sales have declined this year in a tough climate for the concert industry, but products connected to bands and tours are still an enormous driver of revenue and artist marketing. Here is the second part of Billboard's tips for maximizing merch sales.
3 Tips To Sell More Merch
September 15, 2010
Merch sales have declined this year in a tough climate for the concert industry, but products connected to bands and tours are still an enormous driver of revenue and artist marketing. Here are three tips for maximizing merch sales and getting fans to wear and share their devotion.
Top 5 Movie Soundtracks/Scores For Fall
September 08, 2010
Fall is the prestige season for movies, as the studios crank out releases in order to meet the end-of-year deadline for awards consideration. With big-ticket films come big soundtracks and scores-and 2010's offerings will welcome several established artists to the composing game.
4 Strategies To Kickstart The Music Biz
September 01, 2010
The music industry’s recent challenges are well documented at this point – sales are down, piracy abounds and the business models of tomorrow are still being developed. But, amidst these challenges are new opportunities to develop fresh talent, new products and services, and provide a deeper connection with music consumers. Here are four key strategies that will help the industry prosper in the next decade.
6 Tips For Effective Tour Marketing
August 25, 2010
After a challenging summer concert season, one of the perennially bright revenue spots for the music industry—touring—is now limping into the fall season. Here are six strategies that everyone connected to live entertainment should embrace to boost efficiency, and ultimately, the bottom line.