Three very distinct stories emerged from this week’s Latin sales and radio charts:

Don Omar
-- In radio, the big story was Don Omar’s “Danza Kuduro,” a straight-ahead reggaetón dance track featuring Lucenzo that rose from No. 2 to No. 1 on Billboard’s Latin pop songs chart, becoming a quadruple threat at No. 1 on four airplay charts: Hot Latin Songs, Latin Rhythm, tropical and pop. “Danza Kuduro” is the first single from Don Omar’s upcoming album, “Don Omar Presentes: Meet The Orphans,” due out Nov. 16 on Machete. Last week, “Danza Kuduro” had already topped the Hot Latin songs, Tropical and Latin Rhythm, chart, but Don Omar had to unseat Shakira’s “Loca” from the Latin pop songs chart in order to get his four-time crown.


Shakira
-- Nothing, however, was able to nudge Shakira from her No. 1 slot on the Top Latin Albums chart. There, her “Sale el Sol” remained firmly in place, selling nearly 13,000 copies this week, almost double the nearly 7,000 notched by Pitbull’s first week with “Armando,” his first all-Spanish language album, a big gap.


Pitbull
-- But the digital chart told a different story. There, Pitbull’s “Bon Bon,” a remake of “Me No Speak Americano,” was the top-selling Latin digital track of the week, selling nearly 30,000 downloads, slightly more than Ricky Martin’s new single, “Lo Mejor de Mi Vida Eres Tu,” featuring Natalia Jimenez. Pitbull has traditionally seen more success in single charts than sales charts. All told, he’s sold 9.4 million digital tracks vs. 1.7 million albums, according to Nielsen Soundscan.

But “Armando” was the first album Pitbull promoted concertedly in Spanish language media, even appearing in traditional, older-leaning shows like the now-defunct “Cristina.” Sales results, however, coupled with what has been an overwhelmingly disappointing sales year for Latin music in general, may indicate that viewers of those shows may not be the ones driving Latin album sales in a major way.