Gary Borman and Mike Martinovich announced today a merger of Martinovich's Flatiron Management into Borman Entertainment. The new partnership will bring Flatiron's roster of artists including My Morning Jacket, The Sword and Flight of the Conchords under the new entity Flatiron Borman Management, to be based in Flatiron's New York offices.

“Gary and I have gotten to know each other for a while now, and when we found that we had a mutual understanding for how we like to do our work, the things we appreciate in working with artists,” Martinovich tells Billboard.biz. “So it became natural for us to have a dialogue in a more formal way. It's our hope to share each others resources to continue to build upon My Morning Jacket's foundation, and to grow a management company that our clients and we can be proud of moving forward. Gary's wealth of experience in a variety of genres is something that I admire and see as a true asset in validating some of our existing strategies, as well as help bring some new ideas to the mix.”

Borman Entertainment will remain as is with offices in Los Angeles and Nashville, representing Alison Krauss, Keith Urban, Lady Antebellum and Michael Franti & Spearhead among others.

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