At a time when many Spanish language radio stations have flipped to recurrent or oldie formats, KMMQ-AM in Omaha Nebraska went from oldies to hit-driven "La Nueva 1020."

Under the slogan "la estación de la raza" ("the station of the people") KMMQ will program new regional Mexican hits and will feature a talent lineup that includes Juan Muñoz and José Muñoz in the afternoon drive as well as popular morning personality Eddie Piolín-syndicated out of Los Angeles on Univision's KSCA-on the 7 am to 12 noon slot.

La Nueva is heard in Eastern Nebraska and Western Iowa.