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Florence & the Machine principal Florence Welch is this year's fire-haired, Kate Bush-esque counterpart to best new artist nominees like folk heroes Mumford & Sons and teen heartthrob Justin Bieber.
Though the London group's debut, "Lungs," made a splash last year in the United Kingdom before captivating ears stateside, Florence & the Machine can attribute much of their widespread acclaim to a number of high-profile placements and performances featuring the band's hit single "Dog Days Are Over." The track appeared in the theatrical trailer for the Julia Roberts movie "Eat Pray Love" in March; in September, Welch turned in a show-stopping performance at the MTV Video Music Awards, the result of which raked in 96,000 downloads; and November brought a network TV debut on NBC's "Saturday Night Live," as well as a cover of "Dog Days" by the cast of Fox's "Glee."
The exposure has led "Dog Days" to sales of 760,000 copies, according to Nielsen SoundScan, and peak positions at Nos. 21 and 11 on the Billboard Hot 100 and Digital Songs charts, respectively. "Lungs" boasts sales of more than 354,000, peaking at No. 14 on the Billboard 200.