Streaming music services MOG and Rdio used the massive media platform that is this year's International Consumer Electronic Show (CES) to unveil their plans to extend their services off the computer and mobile phone and into new devices showcased at the event.
MOG led the way, unveiling a deal to put MOG on new Verizon mobile phones just a day after announcing plans to extend the MOG music streaming service to automobiles through a deal with Visteon. The MOG service will be preloaded into select "4G" mobile smartphones later this year as Verizon adds them to its new high-speed broadband network. For $10 a month, billed directly through user's Verizon account, MOG subscribers will be able to download individual songs, albums and playlists and play them on the phone.
The timing of all this is up in the air. It depends on when Verizon gets its new handsets in stores, and additional information on that will have to wait for the company's keynote on Thursday. Additionally, we'll be visiting with MOG Thursday at CES to get more details.
Meanwhile Rdio joined forces with the Sonos wireless multi-room streaming system to give users direct access to the Internet-based service. It includes streaming all songs available in the Rdio catalog, as well as play lists, Rdio's collaborative play lists, and Rdio's personalized radio stream. The integration is scheduled to begin later in the first quarter.
And just last night MTV revealed its plans to add the MTV Music Meter to select Samsung HDTVs and other Internet-connected products through the Samsung Apps store.
This kind of service-device integration is critical to these streaming music service, who--for all the attention they receive in the tech and music press--remain relative unknowns among the general public, especially when compared to such consumer electronic devices as mobile phones. These applications are, however, somewhat reliant on their hardware partners to promote their services to consumers and educate them on their benefits.