At Thierry Mugler men's fashion show in Paris today (Jan. 19), Lady Gaga premiered a remix of the title track off her highly anticipated album, "Born This Way," out May 23 (below).
Gaga confirmed her involvement in the Thierry Mugler's ready-to-wear Fall/Winter 2011/12 collection via her official Twitter account on Jan. 17: "I'm the musical director for the MUGLER fashion show. I'm remixing/previewing a record on 'Born This Way,' tailored for the show + garments."
This is only the first taste of Gaga's collaboration with Mugler. Tomorrow at noon EST time, Mugler creative director Nicola Formichetti, will debut a short film by Rick Genest scored with Gaga's remix, which will premiere on both Mugler.com and Stylelist.com.
Gaga came to Mugler via her connect to Formichetti, 33, one of the people most responsible for Lady Gaga's outrageous fashion looks.
The video itself was tweeted out by @hausofjay, who is believed to be associated with the singer's Haus of Gaga fashion and creative team.
According to show attendees, however, Lady Gaga was not at the Mugler fashion show, as many originally believed she would be.
By the sound of it, the "Born This Way" remix features Gaga chanting the word "Mugler" repeatedly, in addition to speaking German. A translation of the lyrics seem to resemble, "I am absolutely clear/As long as I'm a Monster/I wish we all could be blind/You're amazing out there."
The prominent Paris runway show is a rather savvy marketing platform for Gaga to debut her new track: The fashion crowd, already worshipful of the pop star's avant-garde duds (see the Gaga meat dress or cigarette sun glasses), is hardwired into social media platforms and quickly spread word of the event. At the same time, the Paris catwalks are lined with a dogged international press who fill the pages of old and new media alike.
Gaga's involvement in the sartorial seasonal launch also helps the House of Mugler reach a mass audience who ordinarily might not be exposed to the world of high-fashion. The Gaga song debut is an international happening with legions of Gaga fans, known as Little Monsters, similarly plugged into the web will not soon forget the Mugler brand name.