Wolfgang's Vault announced today it acquired Paste Magazine, which is planning to relaunch a new digital subscription version of the magazine this March to coincide with the SXSW music conference.
CEO of Wolfgang's Vault, Bill Sagan, said: "We have been fans of Paste for a long time and are thrilled to bring their leadership, brand and valuable content and audience into our family. We believe that Paste's editorial and sales strength will be a wonderful complement to our broad array of music content. We are now able to provide a comprehensive entertainment experience combining live music audio and video with classic merchandise, all wrapped with great editorial."
Paste Magazine, came out of Pastemusic.com, an editorial and CD sales website launched in 1998. The magazine was born from the site in 2002 as a quarterly music and entertainment magazine with an emphasis on Americana, indie rock and adult alternative. It absorbed the subscription base of Tracks, a competing magazine that went out of business, in 2005 (a few years later it also absorbed the subscription base of No Depression magazine). In 2007 the magazine tried a Radiohead-like "pay what you will" subscription model. Facing contracting music and print media markets, Paste suspended print publication this past August becoming a web-only publication.
Wolfgang's Vault is known for having the world's largest collection of live concert recordings and vintage music memorabilia. The business began with the collection of the late promoter Bill Graham. Its group of websites also include Daytrotter and Crawdaddy!. The business name is a tribute to Bill Graham, born Wolodia "Wolfgang" Grajonca.