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Lawyers gathering Friday at the 13th annual Recording Academy Entertainment Law Initiative at the Beverly Hills Hotel got a taste of what Will.i.am of the Black Eyed Peas and Live Nation head Irving Azoff might be doing if they changed careers. (Photo by Tony DiMaio/startraksphoto.com)

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Azoff, above, played roast master, his better jokes about lawyers in the Beverly Hills Hotel ballroom stinging like bare-knuckled punches that hit rather close to the belt line. (Photo by Tony DiMaio/startraksphoto.com)
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Will.i.am, above, meanwhile, sounded like a man climbing his way to technology guru, actively studying up so that his name will one day be the answer to the question, "When the music business was taken over by a computer company, who was the musician who commandeered the world of software and hardware?" The Black Eyed Pea, who spoke about his travels to technology conferences in Barcelona and Seoul, expressed concern about the music industry, likening it to a football team playing with a deflated ball and not realizing what game they are in. "They have been protecting our past but not our future," he said after talking first about philanthropy and his childhood in Los Angeles. "What's the entertainment industry? Being on Twitter is entertaining [but there's no industry]. We need to not use our fuel to propel other industries. I don't want a technology company dictating the monetizing of music." (Photo by Tony DiMaio/startraksphoto.com)
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John T. Frankenheimer (left), with Will.i.am (center) and NARAS President Neil Portnow (right), is partner and co-chairman of Loeb & Loeb and was presented with the 2011 Entertainment Law Service Award. (Photo by Photo by Tony DiMaio/startraksphoto.com)
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The luncheon also featured law school scholarship recipients discussing their papers on legal issues surrounding the music industry. Pictured: will.i.am, John Frankenheimer, Neil Portnow, Ken Abdo, Scott Goldman, Kristen Madsen, Bea Perez, William Jacobson, Jay Patel, Maral Vahdani, Brian Pearl, and Daniel Carollo (Photo by Tony DiMaio/startraksphoto.com)

Read more from Billboard's interview with Irving Azoff this week - on Live Nation's completing its purchase of Front Line Management, on Ticketmaster's competition with AEG/Outbox and others, and Ticketmaster's future plans -- and see even more in this week's Billboard magazine, out today.