Fresh from winning a Grammy for Best Latin Pop Album (for "Paraíso Express"), Spanish star Alejandro Sanz announced that he has signed a recording deal with Universal Music Group after 20 years with Warner.

Sanz inked his new contract late on Friday, along with Max Hole, Chief Operating Office, Universal Music International; Jesús López, Chairman/CEO, Universal Music Latin America & Iberian Peninsula (pictured with Sanz); and Fabrice Benoit, President, Universal Music Iberian Peninsula.

"After 20 memorable years with my old company, our paths have separated," Sanz said in a statement. "I've made this decision convinced we're going to face new challenges with the hope, dedication and competitiveness which characterizes the Universal Music team."

With a catalogue of work that includes 16 Latin Grammys and two Grammy Awards, and collaborations with the likes of Alicia Keys and Shakira, Sanz is widely seen as Spain's most important contemporary pop act, both in terms of sales and musical influence. According to his management, Sanz has sold over 20 million albums worldwide since 1991, including his 1997 groundbreaking album "Mas," which allowed him to export his music from Spain into the U.S. and Latin America.

He is also a top touring act; last year alone he played over 70 concerts worldwide, including arena tours in Spain, Latin America and the U.S.

The new Universal deal, which was negotiated for months by Jesus López, Chairman/CEO of Universal Music Latin America and Iberian Peninsula, goes beyond recording alone and includes touring and sponsorships, among other revenue streams.

"Alejandro Sanz is artistically the utmost symbol of his generation," Lopez said in a statement. "Over the past 20 years, he has become the finest ambassador of Spain's musical culture to the world, uniting fans of all ages and social types."

Sanz is slated to begin work on his Universal debut this year.