Rdio unveiled a new version of its iPhone app today in a complete redesign that it hopes will attract more users to the service.

Gone are the bottom-screen tabs, replaced by a customizable home screen that mimics the app icon arrangement of the iPhone's main screen. It also redid its music player to match the features of its Web-based player. The player is no longer a separate section of the app, but rather a persistent interface that is accessible from any section of the app, allowing users to see at all times what's being played and access controls with out having to navigate away from whatever they're doing.

It also ads playlists and people to its search options, the ability to synch music with a computer via WiFi, and new filters for users' playlists and music libraries.

Whether any of this will matter with the impending application of new rules for subscription services on the iPhone remains to be seen.

Questions? Comments? Let us know: @billboardbiz

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