The 2010 Results Say Yes -- From 17% To 101%
Traditionally, artists who win a Grammy during the telecast or perform live during the show experience a sales boost in the weeks following the event. Last year, sales surged for winners and performers, including Lady Gaga, the Black Eyed Peas, Taylor Swift, Zac Brown Band, Beyoncé, P!nk and Kings of Leon.
In the week that ended Feb. 7, 2010-the first full week's worth of data following the Jan. 31 Grammys-the majority of acts that populated the top 10 of the Billboard 200 had an explicit connection to the awards show. "The Fame," by show-opener and Grammy winner Lady Gaga, slipped one spot to No. 4 but sold 79,000 copies, a gain of 17%.
Fellow performers and winners the Black Eyed Peas' "The E.N.D." jumped four spots to No. 6 with 70,000 copies (up 76%), and Swift, who won four trophies (two of them on-air, including album of the year) and performed on the show, sold 53,000 copies (up 58%) of her "Fearless" set, which rose 13-7.
Outside of the top 10, performer Beyoncé rose 21 rungs to No. 14 with "I Am . . . Sasha Fierce" (32,000, up 101%). She won two Grammys during the broadcast and four at the preshow.