It's still not available in the U.S., but Spotify has a reason to celebrate: the music service has surpassed one million paying subscribers in the seven European markets in which it operates. The publicly known number of total users, which the company did not update with this announcement, has been stuck at 10 million since about September.
"It's a testament to our fantastic users who continue to support us and spread the Spotify word, either by telling friends or sharing some of the 200 million playlists that you've put together so far," co-founder and CEO Daniel Ek said in Tuesday night's statement.
Those last quarter million paying customers came faster than the previous three quarter million. Its announcement for reaching the 750,000 subscriber mark came in early December. Word of the 500,000 mark came around mid-July and the 250,000 mark came in late January. The service launched in October 2008.
At the rate it is passing these milestones, it's clear Spotify is picking up the pace. In order of first to last, the four groups of 250,000 subscribers took roughly 21 months, six months, five months and three months to obtain. If subscriptions grew at this rate, it would take under one year to reach two millions subscribers. And, of course, being available in the U.S., the world's largest economy and biggest market for recorded music, would add momentum.
How impressive is Spotify reaching the one million subscribers mark? It bests the 750,000-plus self-reported customers of U.S. subscription Rhapsody, which has been in business for eight years. Spotify is also ahead of the last known subscriber count for Napster, which reported 761,000 subscribers in its last quarterly filing before it was acquired by Best Buy in 2008. Thumbplay, which was recently acquired by Clear Channel, was reported to have just 20,000 subscribers. The figures for other new services like MOG and Radio are unknown.