Pop Icon Gloria Trevi to Sit For Exclusive Q&A at Billboard Latin Music Conference
Pop Icon Gloria Trevi to Sit For Exclusive Q&A at Billboard Latin Music Conference

Gloria Trevi will be interviewed at this year's Billboard Latin Music Conference

Mexican pop star Gloria Trevi, one of the most fascinating figures in Latin pop, will sit down for an exclusive one on one Q&A during the Billboard Latin Music Conference.

Trevi, whose new album "Gloria" is set for release March 22 on Universal Music Latino, will discuss the record, which she wrote or co-wrote in its entirety, as well as her reinvention as a brand.

The interview will be conducted by Leila Cobo, Billboard's executive director of Latin content and programming.

Trevi gained notoriety beginning with her 1989 debut album, "Qué Hago Aquí" and the single "Dr. Psiquiatra." With her torn clothing, rebellious attitude and outspokenness on all kinds of topics--from politics to religion, Trevi was quickly dubbed the "Mexican Madonna" and became perhaps the most recognized Latin pop icon of her day.

At a time when the concept of branding barely existed in Latin music, Trevi was a major brand whose albums and calendars sold millions. She starred in movies and was approached for a Hollywood debut, but all that came to a stop in 1999 when Trevi fled the country after being accused of corrupting the morals of minors, following the publication of a memoir written by a former backup singer. Trevi escaped to Brazil, was captured, spent time in a Brazilian jail, got pregnant, returned to Mexico to stand trial and was acquitted of all charges.

Despite what naysayers might have imagined, her return to entertainment in 2004 was a phenomenal success and has continued to be so, culminating with 2007's "Una Rosa Blue" and a 350-date concert tour that lasted two years.

Now, Universal will release "Gloria" as a priority throughout the region. Most of the album was authored or co-authored by Trevi herself, who, from the onset of her career, made a point of penning her songs and putting her life into words. The album includes the single "Me Rio De Ti" (video below), which debuted on the Hot Latin Songs chart this week. That track was co-written by Trevi with Balta Hinojosa.

Trevi will also be working with Mexican-based management/promotion firm Westwood Entertainment who signed her as a client last year.

The Billboard Latin Music Conference, presented by State Farm in association with AT&T, takes place April 26-28 at the Eden Roc Resort in Miami and culminates with the Billboard Latin Music Awards April 28. For more information and registration, visit www.billboardlatinconference.com.