EMI Australia Launches Music Knowledge Game With Music Discounts, Space Chickens
EMI Australia Launches Music Knowledge Game With Music Discounts, Space Chickens

Casual Web games are a hot ticket right now, and EMI Music Australia is hoping to take advantage with a game that merges music knowledge with store discounts.

The game, Way Out Wars, has users controlling a Star Wars-like spaceship that shoots at incoming space chickens (don't ask). There are four enemy chickens, each with a different CD cover and an artist name above it, advancing against the spaceship while a song plays in the background. Players have 30-seconds to type in the name of the artist playing the streaming song (which corresponds to one of the chickens). Each keystroke results in a laser being shot at the chicken, and each correct answer appears to the right in a sort of playlist box listing the name of the band and song they just heard.

At the end of the round, users are given a link to EMI Australia' online store, "The In Song," along with a discount. The faster users typed in the correct names to kill the chicken, the better the score, and the higher the discount (up to 40%).

The game was built using HTML5, which Microsoft is showcasing heavily in the new Internet Explorer 9 Web browser, introduced Monday night at SXSW. It's a bit buggy, and muddled up my PC when I played it (using Firefox), but overall is a pretty cool concept.