Vevo: The Numbers Behind Two Years of Growth
Vevo: The Numbers Behind Two Years of Growth

Online music video service Vevo is prepping an UK launch that could take place before the end of the month.

According to a report in The Guardian, Vevo CEO Rio Caraeff told attendees of the Abu Dhabi Media Summit that Vevo is "planning to launch in the UK imminently."

A representative from Vevo declined to comment, saying only that now official launch date has been announced.

Vevo of course launched in the U.S. in 2009, transforming the online video landscape. Stakeholders include Universal Music Group and Sony Music Entertainment, with additional investment from Abu Dhabi Media Company. EMI Music licenses music videos to the service, but is not a direct investor. Warner Music Group is neither an investor or a participant, and it's music videos don't appear on the site.

Vevo's strategy is to become hub for all music videos online, forcing any online entity that wants to add music videos on their site to license from it. The service also serves as a one-stop-shop for advertisers, with the idea being to drive up rates by creating scarcity of content.

Expanding into the UK would be the first international rollout of the service since it launch. At the media summit, Caraeff also said additional expansions into the Middle East and Africa would be coming in a matter of months, with additional countries in Europe, Australia and South America coming in the second half of the year.

Such an expansion would expand Vevo's reach to current advertisers, as well as open the doors to new advertisers native to those regions.

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