Myspace and parent company NewsCorp will give interested bidders for the struggling social networking site access to its financials and other details beginning this Wednesday, according to a report in AllThingsD.
While reports of "talks" between NewsCorp and other entities have leaked out over the past weeks and months, sources tell Billboard that nothing past the kicking-tires phase has yet taken place. Wednesday could be a turning point that turns looky-loos into real interested buyers, with offers potentially coming as early as a few weeks from now.
Entities confirmed as holding preliminary conversations about a potential Myspace acquisition of partnership include music video site Vevo, and according to AllThingsD Providence Equity Partners and Silver Lake Partners (both private equity firms with deep pockets.
NewsCorp tapped Allen & Co. to explore options for unloading Myspace earlier this year.
Meanwhile, the Myspace Music unit is moving forward with new product plans. At the MEIEA conference last week, Myspace Music VP of product Roberto Fisher reportedly pointed to the development of a sort of social metrics analytics platform that would let bands determine which sources direct the most traffic to their Myspace profiles. The initiative, called Wildfire, is in the early pilot stages.