Google Acquires Pushlife Streaming Service, A Sign of Momentum or Struggle?
Google Acquires Pushlife Streaming Service, A Sign of Momentum or Struggle?

Google last week acquired another mobile content streaming service, this time in the form of Pushlife.

The company's service allows users to stream their iTunes libraries to mobile devices. It also allows mobile operators to give their subscribers the ability to mix personal music libraries with songs purchased from the carrier's music store. Its biggest client was Virgin Mobile, operating both in the U.K. and Canada.

According to Pushlife, the company will be integrated into Google's Canadian engineering team. The company is based in Canada, founded by former Research In Motion executives.

Last year, Google acquired streaming media firm Simplify Media, which was the first step in the company's closely watched march towards offering a cloud-based music service. It's not clear exactly how Pushlife brings anything different to the table, other than its focus on streaming iTunes files on non-Apple devices.

Does this mean Google is now closer to launching its cloud music service? Or is buying another new company at this stage of the game a sign that it has several steps left to take beyond licensing?

We'll be looking for answers at Google's I/O developers conference next month.